About Penatos

Agile transformation office creating valuable development projects

If you have ever experienced the perfect combination/experience in food/wine, events, competence, or teamwork, you know what Penatos is.

Penatos is when all things come together in the perfect combination adding up to a valuable memorable experience for all parties involved.

Penatos is an agile transformation office working closely together with our project partners to transform selected projects into the best possible form.

We believe that by combining our knowledge, core competences and personal drive we take projects to a higher level. By using design methods, user perspectives, global mega trends, business models and a general holistic mindset we push projects forward internally in the project partners organizations. We strongly believe in teamwork and that with the right mindset and knowledge we can make projects shine brighter than the all the others.

By using development projects, we push a wanted/needed internal transformation forward together with internal forces. Our projects often end up as a physical symbolic project which makes it impossible for the project partner to avoid. When a project is ready to go into standard operation, we hand over the project to internal workflow.

Our aim is always:

a positive mindset is a positive project – find solutions and do not create problems – dare to think outside the box – Get sh*t done, have fun and deliver on time

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We specialize in projects within:

  • Growth strategy development - Concept development - Product development - Design DNA development - Brand development
  • Interrim management - Project management - Sprint innovation management - Strategy workshops (internal and external)
  • Trend/color/material – Future scenarios – Target group segmentation – sprint innovation
Employee photos
Hans Jørn Nissen
Business development

For me a natural part of life implies development to keep up with a fast moving world. Business development has two angels - getting the business and organisation to stay turned and aligned with the world outside and to face the next steps by taking new directions for be aligned with global trends.

Strategic mindset

I see strategy as the leading star and the question to be answered in what we do from day to day and year to year. Strategy is strong with the combination of the right team that see their culture been reflected.

Transformation management

My saying is “if it isn’t hard, someone else would have done it”. I fase the challenge of transformation. Transformation contains all headlines in changes and development, but at the same time have the power to sustain and cut off what’s needed to gain direction towards of constantly progress

Employee photos
Anne Halskov
Concept & product development

Whenever I develop something I think in holistic concepts, collections and journeys to create the best possible outcome. I use global mega trends, future scenarios and nowadays trends to create products fitted both for today and tomorrows customer. 

User driven approach

“How would the user react if..” To me a project/product becomes a success when the users understand and use it to its fullest extent. I always work from a user perspective and in to the projects.

Transformation management

I believe the key to success it to keep transforming and adapting to the world of tomorrow. Transformation can be challenging but often it opens up to new possibilities. I choose to look at every transformation with a positive mindset.

Employee photos
Johanna Hindborg
Business & product development

When I work on a project, I don't see it as either business or product development. The two elements are inseparable in my mind, because I believe it gives a stronger end result. It is ultimately the result as a whole that must stand the test, so why not acknowledge this from the beginning.

Structural & pragmatic oriented

Why go with a standard solution if it is not the perfect match? Through structure, I can use my inner creativity to find new solutions. I work for a structured process as this makes it possible to go the extra mile, which I believe is the only right approach.

Project management

No two projects are the same and therefore they each require their own thorough planning and management in order to reach the desired goal. By always being on top of the next step in the process, I strive for an efficient and cohesive project.

Employee photos
Patricia Asmussen
Structure development

Every project is built around data and numbers in one way or another. But without structure and systems, I do not believe that it is possible to ensure optimal progress. I believe that by creating a good foundation, you get an efficient process.

Team oriented

We are always stronger together as a team! I have no doubt about that, which is why it is also extremely important to me that the people around me feel good. As individuals, we are only a small part of the big picture and if we are all aware of this, I believe we will achieve strong results.

Financial management

With a background in auditing, keeping track of all the financial aspects of an assignment is one of my specialties. I also generally use my skills in this area to keep track of all the things that can be put in boxes in one way or another. You can never be too thorough!

Employee photos
Kim Starcke
Business development

For me the key stone in every project is to always develop new ideas, and to have an innovative approach to new tasks. But not least to have a strong organization that dares to take decisions and stick to the directions they have chosen. As well as to change direction in relation to a constantly changing market.

Strategic mindset

Strategy is always based on having clear company and personal values. Only based on those values you can make a strategy. To execute the strategy you must be consistent and allow your team to be a part of the strategy and motivate them to Contribute with their skills.

Change management

To me, being curious and willing to change is the most important thing in relation to being successful in your Management. Moreover, no one achieves his goals without being inspired by others, and always have a positive mindset.

Cases

Proccess

We do our outmost to design and construct the best possible project process for each of our projects.

Every project we do is custom-made to fit the projects partners DNA, end users preferences, target and transformation need. This creates holistic and valuable process with maximum effect in the end.

We always work in phases to break the project into understandable bits and pieces.

By using classic design methods and alternated business development tools we build each project up and attack the angle in alignment with the project partner’s brief. No project task is too big or too small for our team, since for us all tasks has a purpose.

We do not see us as external project partners. We dive into the organization and handle the projects together with the internal organization. It is crucial for the outcome of each project to have direct involvement from the internal staff since they will be the ambassadors for the project once it goes into standard operation after the Penatos process ends. In the end the method also create a deeper understanding, quicker buy-in, easier integration and implementation.

After every project phase we do sum up’s to make sure we have complete buy-in and acceptance from all key stakeholders.

Our Penatos process methods involves:

  • Open questions – future scenarios – strategic work out – trend forecast – presentational material – project planning - brainstorming – moodboard - sketching – 3D drawing – AR models – Renders – graphical work – brand build up.

A SELECTION OF CASES

Beachy caravan – Hobby wohnwagenwerk
Concept, Development & branding
A hybrid camper for the campers of tomorrow.

Together with Hobby we have created the Beachy concept – a completely new way of being a caravanner. Nothing in the Beachy caravan is standard procedure. We went into the project with complete neutral mindset and build up the Beachy concept together with the internal project team at Hobby. The Beachy is a representation of the shift in users, needs and personal values. Penatos have been involved in all aspects of making the Beachy come to life. Today the Beachy concept has won various awards and are already loved by campers around the world.

Watch video

Credit: Oliver Franke

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Camping outdoor museum – Egeskov & Dansk Camping union
Idea, concept, development, project lead and execution
Inspiration to go Camping anyway you like to.
What will a museum experience look like in the future? How can we get people to stay longer and make sure there is something for both young and old guests?

From an empty field and an inspirational idea to create a broader understanding about what Camping and outdoor is, the project around the Camping outdoor museum raised. In close collaboration with Egeskov and Dansk Camping union the Interactive Camping Outdoor Museum came to life to inspire people visiting Egeskov to go on great Camping outdoor adventures. The Museum has both histories, nowadays stories and future scenarios along with interactive experiences and great stories and information. You easily use hours investigating the endless Camping Outdoor possibilities and take a tour down memory lane to when your relatives went on adventures in the past.

See museum

Credit: Ard Jongsma

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Gimeg Nordic, daugther company setup – Gimeg Group NL
Business development – growth strategy – interim management – transformation
From technical wholesale company to full-service partner in the Scandinavian Camping industry.

There is a lot of things to consider when going from Technical Danish wholesale company into an international organization perspective.
We have been the interim management during the establish period and together with the internal organization formed the growth strategy for Gimeg Nordic. With a clear and considered plan and a strong fundament Gimeg Nordic is well on its way to becoming the preferred full-service partner for the Scandinavian camping caravan customers.

See official Linkedin

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Travellife product collection – Gimeg group NL
Concept & product development – target segmentation - project management
From label to brand and a complete Travellife world

Together with a development team within the organization the Travellife transformation has been designed, conceptualized, and executed. The world of Travellife is divided into 4 target areas containing what you need to have a fabulous camping outdoor experience. Travellife is for everyone and designed so you can live your Travellife the way you want to.

See the collection

Credit: Gimeg

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Pakhuset Kolding – Svane shipping
Business development – project management – transformation
A company community with enhanced strength and values

During some years Kolding have had a nice a well-placed office building along the harbor in Kolding operated by out of town operators. When Svane shipping toke over the operations of the facilities Penatos joined in and established the business case and concept for the Pakhuset 2.0. Everything was flipped upside down to create a sustainable economic, a good user-friendly concept and attractive facilities for companies with office spaces and visitors.

See website

Credit: Lloyd Revald Studio

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Get in touch

hello@penatos.com

Personal contact

Hans Jørn Nissen
hn@penatos.com
+45 24 61 97 39

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Anne Halskov
ah@penatos.com
+45 92 15 22 29

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Johanna Hindborg
jh@penatos.com
+45 26 91 18 03

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Patricia Asmussen
pa@penatos.com
+45 51 34 35 38

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Kim Starcke
ks@penatos.com
+45 22 43 97 71

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