For me a natural part of life implies development to keep up with a fast moving world. Business development has two angels - getting the business and organisation to stay tuned and aligned with the world outside and to face the next steps by taking new directions to be aligned with global trends.
I see strategy as the leading star and the question to be answered in what we do from day to day and year to year. Strategy is strong in combination with the right team that see their culture being reflected.
My saying is “if it isn’t hard, someone else would have done it”. I face the challenge of transformation. Transformation contains all headlines in changes and development, but at the same time have the power to sustain and cut off what’s needed to gain direction towards of constantly progress